Calculate markup percentage, markup amount and selling price based on your product cost. Instantly see your gross profit and profit margin — perfect for pricing decisions.
A retailer buys a product for $100 and applies a 25% markup:
A Markup Calculator helps you calculate how much to add to a product's cost to reach your desired selling price. Calc Zest makes it easy to calculate markup percentage, markup amount, selling price, gross profit, and gross margin using simple numbers.
Whether you price products for retail, ecommerce, wholesale, or services, a markup calculation can help you understand how your costs translate into selling prices.
Enter your item cost and markup percentage to calculate your selling price and profit. You can also use different calculation modes to find the markup percentage, selling price, or margin when you already know other values.
If an item costs $100 and you apply a 25% markup, the markup amount is $25 and the selling price is $125.
Markup and profit margin are related but different. Markup measures the amount added to your cost, while profit margin measures profit as a percentage of the selling price. Understanding this difference is important when setting prices and comparing profitability.
Use the Calc Zest Markup Calculator to quickly test different pricing scenarios. Adjust your cost and markup to see how changes affect your selling price and profit.
Remember to consider operating expenses, shipping, discounts, returns, taxes, and other business costs when setting your final prices.
Markup is the amount added to a product's cost to determine its selling price.
Use this formula:
Markup % = (Selling Price − Cost) ÷ Cost × 100
The markup formula is:
Markup = 100 × Profit ÷ Cost
We multiply by 100 because we express markup as a percentage, not as a fraction (25% is the same as 0.25, 1/4, or 20/80).
Markup is based on cost, while margin is based on selling price.
Yes. Enter your cost and markup percentage to estimate the selling price.
Retailers, wholesalers, ecommerce sellers, manufacturers, and service businesses can use it for pricing calculations.